![]() Politics and market shifts will always be unpredictable, but there’s one-factor driving uncertainty this year that all retailers could have seen coming - the calendar. ![]() Let’s take a look at the most important factors that will impact retail sales and logistics during the holidays. ![]() However, there are also plenty of reasons for retailers to be optimistic about Q4 2019. In 2018, holiday sales fell way short of expectations, and there are other factors at play this year which could make the situation even worse. Consumer demands are shifting more rapidly than ever, e-commerce continues to disrupt brick-and-mortar retail in unexpected ways, new pressures are being put on fulfillment, and the trade war with China looms over every sales projection.įor retailers, the anxiety is justified. This year, as many retailers prepare for their busiest weeks, uncertainty abounds. ‘Tis the season to be worried about retail logistics!
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